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#4 John Cena
While John Cena isn't even partially as active in the ring as he used to be, he is one man who helped WWE grow more than anyone else in the business.
Cena's work in and out of the ring not only helped him become a megastar, but it also helped the company reach new audiences and territories.
While the 16-time World Champion has found unparalleled success outside the ring (and on the silver screen as well), he's always worked hard to put the company's name over.
WWE could use Cena's brand name to their advantage and give him a Universal Championship run as his final reign, holding one of the most important belts in the company before he retires for good.
This will allow him to hold a title that seems perfect for him as he's dedicated a large part of his career to the WWE Universe.
It will also help the company build more Superstars around Cena and allow some fan-favorites to defeat him for the title and step into the leader of the Cenation's shoes.
While Cena seems to be enjoying how the new stars are making their way to the top in WWE and might not want to take the title away from a deserving Superstar, we've seen a few Universal Championship reigns which have been forgettable.
