#2 Seth Rollins turns heel

Something has gone wrong with Seth Rollins' perception amongst WWE fans in recent months. It's not just the way WWE booked Rollins as the Universal Champion that is to blame for this, although the finish to his match against The Fiend at Hell In A Cell was a tipping point.
Rollins' own behavior on social media and certain things he's said in interviews haven't helped. Rollins was booed at Full Sail earlier this week and also at Survivor Series last night. A certain section of fans even booed in Saudi Arabia at Crown Jewel.
Despite Rollins' run as a babyface not going well, there's a very easy fix to this situation for WWE and something they could pull the trigger on as soon as tonight - turning Rollins heel once again.
Rollins is naturally suited to being a heel and a turn could be what he needs to get back to his best. Rollins has had some of his best moments in WWE as a heel and now that a Shield reunion is nowhere on the cards, it's time to return to being the bad guy once again.