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#3 Rebirth of ECW in 2006
To the surprise of many, WWE brought back ECW in 2006, and it would become the third brand to Raw and SmackDown with Paul Heyman in charge.
A year prior, the ECW One Night Stand 2005 pay-per-view aired, brought back due to popular demand, and because of the incredible sales made for the ECW Rise & Fall DVD.
It was a night of nostalgia and hardcore action, but who would have thought it would return full-time in 2006. When ECW did return full-time, it was a watered-down version of its past, and became more WWE as the weeks went by.
Due to the sports entertainment direction WWE's version of ECW took, Heyman and Vince McMahon clashed, which resulted in the latter being relieved of his duties as backstage creative for the brand.
All in all, it was surprising that ECW was brought back full-time in the first place, when in actuality it should have been left alone. It did make for some great memories at the One Night Stand in 2005 and 2006.
#2 Paul Heyman joins WWE during the Invasion
The original ECW closed its doors for good in April 2001, leaving Paul Heyman out of work. But it wouldn't be long before he found his feet again, rocking up on an episode of Monday Night Raw and joining the weekly commentary with Jim Ross.
Eventually though, he created an ECW stable in WWE, and joined forces with the WCW stable, creating The Alliance to battle against Vince McMahon's WWE. It was a hot period for WWE, which had just come out of its Attitude Era period.
Unfortunately for The Alliance, they disbanded following Survivor Series 2001, leaving Paul Heyman to find a new direction. He ended up managing Brock Lesnar and becoming backstage head writer for SmackDown, in which he found enormous success.
#1 Turning on CM Punk
Paul Heyman began a real-life friendship with CM Punk when the straight-edge superstar joined WWE and was sent to developmental at OVW. Heyman was the lead booker at the time and saw huge potential in Punk.
That friendship later transcended on-screen, where Paul Heyman became CM Punk's manager, most notably during his 343 day reign as WWE Champion.
At the Money in the Bank pay-per-view 2013, CM Punk was in the Money in the Bank Ladder Match to earn a contract to face the WWE Champion any time of his choosing within one year. Shockingly, Paul Heyman wasn't going to let that happen.
The dastardly Heyman came out during the match and pushed CM Punk from the top of the ladder, ending their on-screen alliance there and then.
