5 big reasons why Vince McMahon doesn't allow WWE superstars to go off-script

#3. The superstars aren't allowed to be bigger than the brand

Steve Austin was a larger than life superstar

One of the biggest things about these megastars of the past is that they genuinely felt like larger-than-life characters. Today, no modern star feels like that and that is by design from WWE themselves.

They've had major stars of the past such as Hulk Hogan, 'Stone Cold' Steve Austin, The Rock, John Cena, etc. and one of the major things is that they eventually became bigger names than the company themselves. The Rock is obviously the biggest example of this, but WWE knows that if they are to allow superstars to improvise, there will be the select few who will succeed in doing so and become much bigger.

WWE wants the brand to be the draw, not the stars themselves. That's why "WrestleMania" in itself sells tickets and not any particular match or superstar.