3 Merits and 2 demerits of Intercontinental Championship open challenge

#3) Merit: Matches of the Highest Quality.

The crowd will be chanting THIS IS AWESOME, that's for sure!

As pointed out earlier, Cena's open challenge was full of PPV caliber matches on weekly television which was a huge bonus for WWE. Reigns is a talented performer in the ring and can produce great matches with almost everyone on the main roster.

Reigns has been bashed by fans and critics alike for his uncharismatic personality and terrible mic skills, but his in-ring presence is undeniable. Braun Strowman is a relatively 'green' perfomer in WWE, but Reigns has produced some of the best matches of the year with the "Monster Among Men", which is a clear indication of Reigns' ability to produce exceptional matches with newer superstars.

He can greatly improve his stock with the fans with this Open Challenge.