#3 Makes promos seem believable
There is a certain brand of humor that Vince McMahon is known to like, that may come across as dated to the whole world. It is the kind of humor that is very cheesy and corny, and not at par with what is hip and cool.
All you have to do is think back to the whole 'sufferin' succotash' segment between Roman Reigns and Seth Rollins, that had the whole world cringing in unison at just how out of touch it was. Paul Heyman, on the other hand, uses elements from real-life when it comes to writing promos for certain talents.
Remember the promo battle between Ronda Rousey and Nikki Bella when things got a little too personal? It was Paul Heyman who was working closely with Ronda Rousey that wrote the entire thing.
McMahon's promos appeal more to a family demographic while Heyman connects with the actual wrestling crowd.
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