#3: Quality over Quantity

WWE's obsession with long PPVs is not a good thing for anybody. WWE desperately needs to take a page out of NXT's playbook and have shorter PPVs, filled with quality matches which get the WWE Universe talking.
WWE Evolution was one of the best produced PPVs of 2018 simply because it was shorter and had a NXT-like feel to it. NXT has consistently produced fantastic Takeover events, which should be the gold standard in wrestling.
Five hours of PPV followed by five hours of RAW and Smackdown Live is too much for even a die hard wrestling fan, and WWE needs to cut down on these.
A move back to brand exclusive PPVs, with the occasional joint PPVs will be the right move for WWE, and they need to adopt the same formula once again.
WWE needs to adopt the formula they had during the Ruthless Aggression Era and cut down on PPVs.