#1 Brock Lesnar not being good for WWE

Face it. WWE needs Brock Lesnar. Not only is that evident by WWE's current rating uptick after having the Beast Incarnate show up two weeks in a row for his highly anticipated cash in on Seth Rollins or Kofi Kingston, but also by all the potential things WWE can now do with Brock Lesnar in the very near future.
If nothing else, the possibilities are unlimited and Lesnar holding the Money in The Bank briefcase ensures that fans will continue to watch to see if a title change occurs. With that being said, however, his continued presence on television is bringing a level of legitimacy and mainstream buzz for a product that wouldn't see it otherwise.
In the end, Brock Lesnar is best for business and the WWE Universe needs to realize how lucky they are to have the Beast Incarnate in the company right now. They also need to realize the great creative storytelling that WWE is doing right now with him and appreciate that as well.