John Cena embodies everything Vince McMahon wants from the ‘top guy’
#3 Merchandising potential
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Whatchoo gonna do, when $$$ signs run wild over you?
The WWE store and global merchandise sales are a major source of revenue for the company. Be it in terms of t-shirts, action figures or title belts; WWE makes a lot of money through merchandising. As a consequence, it invests a lot of money to make its top stars into marketable brands that wrestling fans could buy into.The Rock is one of the greatest merch sellers of all time, as is Hulk Hogan both in his original red/yellow avatar as well as in black, as a member of the nWo. John Cena of course, has probably sold more merchandise in his tenure as the ‘top guy’ than anyone else in the company. If you bring Vince ample currency, your career is set as a top WWE superstar.
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About the author
Riju Dasgupta
Riju Dasgupta is the most-read active writer in Sportskeeda at the moment, across all sports. Having come on board in 2016, Dasgupta is best known for the 'Best and Worst' column, something that has become a staple for the site!
In addition to his writing responsibilities, Dasgupta is also the Assistant Manager of the Combat Sports division. In 4 years, Dasgupta has conducted over 150 interviews with stars from WWE, Impact Wrestling, PCW Ultra, WOS, UFC, ONE FC and the world of boxing as well.
In addition to everything he does in Sportskeeda, Dasgupta is also the bassist and lyricist for heavy metal bands- Albatross and Primitiv.
Before joining Sportskeeda, Dasgupta was a comedy writer for Star TV, where he scripted lines for the iconic Lola Kutty property, in addition to hit TV shows like Axe Ur Ex & UR Fired. He was also a columnist for Rolling Stone India.
Follow him on Facebook and Twitter, for regular wrestling updates.
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