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#2 Host City Hype
Every single year thousands upon thousands of fans from all around the world descend upon the host city for WrestleMania in a tradition that isn't going to stop anytime soon. However, if you want to draw more fans into the idea that going to the show of shows isn't actually impossible, you need to hype up the events around the city more on RAW and SmackDown.
Talk a bit more about Axxess, point out some of the best tourist attractions around the Tampa Bay area and go into detail about the history of pro wrestling - and WWE - in that city.
WWE goes to town on this during WrestleMania week itself with a whole lot of marketing and media appearances, but we want to see the same thing happen when the travel packages are about to be released or in the wake of the Royal Rumble when there are still a few tickets floating around.
WrestleMania week is wonderful and more fans should get the chance to experience that.
