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#3 Make himself an authority figure
Seth Rollins seems to have become obsessed with making RAW the best show in WWE and there are a lot of options to do that. Now, the company has already somewhat done this by having Rollins berate the rest of RAW roster over their loss at Survivor Series, but the company can go a lot further than that.
For example, what if Seth Rollins became some sort of an unofficial authority figure on the red brand and continued to try to shape the brand in his image? Furthermore, what if he tried to use the position to hold onto his spot at the top of the card?
At least that way, he can earn cheap heat by making unpopular decisions that affect the rest of the roster and also book things in his favor when he wants to.
Rollins could even book himself into a WWE Championship match at Royal Rumble, which would send the WWE Universe into full-on resentment mode towards the former fan favorite. Beyond that, doing it could go a long way in getting fans behind Kevin Owens and setting him up for a dream match with Lesnar at Royal Rumble.
