#1 Feud with Kevin Owens

It's no secret that Kevin Owens is slowly becoming the biggest babyface in all of WWE, and while a lot of that has to do with his time on SmackDown, it is slowly starting to build up again. In fact, between stunning Seth Rollins after his scathing comments towards the RAW locker room and getting attacked by AOP, it's safe to say the fans are behind Owens.
With that being said, and the company not really doing anything with the WWE title picture at this point in time, why not use Rollins to cost Owens a opportunity at the title? At least that way, WWE can get more heel heat on Rollins for costing fans an Owens vs Lesnar dream match and the bout can always be revisited in the future.
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If nothing else, costing Owens a title opportunity, especially when it involves a dream match with Brock Lesnar, would be a big way to cement Rollins's heel turn. It would also give Owens the catapult he needs in order to jump into the main event title scene with Brock Lesnar, which seems to be the plan based on WWE's booking right now.
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