#3 Nostalgia done right

Randy Orton, Jeff Hardy, Shelton Benjamin in a programme together in 2018 is a surprising decision by WWE. However, why wouldn't the company pit three of the most celebrated wrestlers from their Ruthless Aggression era, in a feud that is going to put the United States Title over as a credible title?
This decision is a prime example of WWE using nostalgia right. Building a narrative around these three men can result in a substantial mid-card programme on the blue brand.
While Randy Orton and Shelton Benjamin's match on SmackDown Live may not have been the best match these two men have crafted, it certainly did well to further the program - it got Benjamin over a threat, presented Jeff Hardy as the sympathetic babyface that got jumped by Sunil Singh, and it set Orton up as a raging viper who had his spotlight stolen from him, two weeks in a row.
This was a job well done, and hopefully, WWE continues to do the same in the weeks to come.