#5 Allowing Shinsuke Nakamura to become a unique heel

Fans loved the babyface version of Shinsuke Nakamura as he oozed boatloads of charisma, his theme song had an organic charm to it, and his personality was eccentric enough to be interesting. When WWE turned Nakamura heel, they took all the things fans adored about him, and amplified it to perfection.
As Nakamura feels more charismatic than ever as a heel, his new theme song is a perfect way to stop fans from singing along, and his constant use of low blows paints an overall picture of how less he cares for respect and recognition from the fans.
Nakamura feels like a unique personality in a sea of generic faces and heels, and WWE is doing him a favour by presenting him as the top heel in the brand.