#2 A weirdly small build to several matches on SmackDown

Atleast four rivalries on SmackDown were hardly featured or given minimal screentime right before WrestleMania. Those four matches were:
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Big E vs Apollo Crews
Seth Rollins vs Cesaro
Kevin Owens vs Sami Zayn.
Sasha Banks and Bianca Belair were given a small promo each, with neither having a face-to-face confrontation. That was a bit surprising given that the SmackDown Women's Title match is set to headline WrestleMania 37 Night One.
Big E vs Apollo Crews got even lesser screen time. Crews wasn't even featured and Big E spoke about "getting back to his roots" - which was him getting a haircut and talking about his College Football life.
As it turns out, talking about Miami's heritage isn't as rich as Apollo Crews' actual Nigerian heritage.
Seth Rollins vs Cesaro was featured in a tiny "paid ad" by The Messiah's friends, which was admittedly hilarious.
Kevin Owens and Sami Zayn got the most build from the four matches. Zayn was seen going to meet Logan Paul while he was sparring, and his brother was featured as well.
After he was "locked out" and not allowed back in, he was furious with the "selective" footage that WWE had. Kevin Owens attacked him and stood tall on the SmackDown before WrestleMania.
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