Zack Ryder
There was a time when WWE was looking to widen their social media horizons and gain more traction and The Ryder Revolution came at just about the right time to show the people the power of social media.
He petitioned his way with his web series to get a US title match with support from CM Punk and Mick Foley amongst others encouraging the Broski on his way to getting over. He was also one of the rare superstars to cross a million followers but after winning the title at TLC 2011, he was part of one of the lowest rated episodes in WWE history.
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His star never shone bright and he just had a tremendously downward spiral in his career until he miraculously won at Wrestlemania 32 evoking possibly the most feel-good moment in recent memory (apart from Daniel Bryan)
He will always be the lovable loser but one has to think that given his social media stardom, he certainly deserved more.