5 Unpopular decisions Vince McMahon took that helped WWE

#4. Vince McMahon refusing to turn John Cena heel

John Cena was WWE's Golden Boy for 10 years

For several years, Vince McMahon shot down the idea of a John Cena heel turn. In 2005, John Cena and Batista were the two superstars that received World Championship coronations.

While Batista went on to have a Hall of Fame career in his own right, it was Cena who was chosen to be the franchise player - the face of WWE. It was an important role to have, and for most of that time, he was a polarizing superstar that was largely hated by the hardcore fanbase while remaining popular with the larger, more casual audience.

There were reportedly ideas to turn John Cena heel, but Vince McMahon stuck to his guns. Not only did Cena have an unprecedented decade-long run as the face of the company, but he became the biggest merchandise seller in WWE history.

Setting a record for the most wishes granted for "Make A Wish", John Cena was nothing short of a superhero to several children. This decision paid off for Vince McMahon as he eventually labeled Cena as the "Babe Ruth of WWE".

Even when John Cena was booed out of the building at Madison Square Garden at Survivor Series 2011, he was the highest merchandise seller on a night that featured The Rock's in-ring return. That says everything you need to know about Vince McMahon's decision.