#1 Put deserving performers over
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Lars Sullivan is a powerful performer, and recently there were promos of the top NXT star making a transition from the yellow brand to the red brand. As he is destined to get a push, we may see him get into a feud with Bray Wyatt.
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It is possible that the powerful performer will fight the master of mind games, and when it would look like we have seen the best from these two wrestlers, these two would put on a classic which would be remembered by all. This would lead to some mainstream media coverage, and also make Lars Sullivan better in the process.
A feud between them could culminate at WrestleMania, which would be 'best for business'.
Edited by Anthony Akatugba Jr.