#4 Feud with Elias
Elias has been directionless on the Blue brand ever since he has returned from injury. Last week, he beat Cesaro but is still unlikely to gain much credibility by feuding with the Swiss Superman. WWE Creative booked him well as a heel, but The Drifter has done nothing noteworthy as a face.
As the current mid-card champion of the ‘B’ show is a face, inserting Elias in the Intercontinental Championship picture will not be a viable option. The brand’s World Champion, 'The Fiend' Bray Wyatt is scheduled to battle Goldberg at Super Showdown and the rumor mill suggests that he will soon have a feud with Roman Reigns. So, Elias cannot go after the Universal Championship as well.
In this situation, WWE can book a rivalry between him and Sheamus. Both the Superstars have good mic skills, and hence, they can produce a quality feud. Besides, both of them are directionless currently. If WWE considers pushing Elias as a face then they should book him in a feud with someone as experienced as The Celtic Warrior. Also, the fans have never seen this rivalry which may generate more interest in this battle.
#3 Build a winning streak
Sheamus is perhaps in the best shape of his life and looking at his recent matches, it is safe to assume that the Creative team has planned a major push for the Irishman. As Roman Reigns looks to be the one pencilled in for a Universal Championship shot at WrestleMania 36, the WWE Universe could see a title change at the grand event.
If Reigns becomes the new Champion, he will need new heel challengers. Given that he has already had a lengthy feud with King Corbin, it would be better if WWE gives him a new opponent. While there is always a possibility of calling up a top heel from RAW during the Superstar Shakeup, WWE can book Reigns to clash with one of his old foes, Sheamus.
Irrespective of who the Universal Champion is, Sheamus should stand worthy enough of getting a world title shot and given that there is no dearth of mid-card babyfaces on SmackDown, WWE can easily plan a winning streak for the Irishman.