5 ways WWE can fully maximise Dolph Ziggler's heel turn

Dolph Ziggler has yet to fulfil his full potential as a heel

#2 Putting him in a notable program

AJ Styles and Dolph Ziggler went to war on SmackDown Live in August 2016

It's great that Dolph Ziggler has had some sense of direction over the past month in this feud (?) with Apollo Crews and Kalisto, but admittedly, it has been badly booked and no one involved has benefited from being a part of it.

Moreover, Crews and Kalisto just don't have anything going for them at the moment, and few fans care about them. As a result, Ziggler beating them means next to nothing, which is why he must be put in a program with a more notable name.

The main issue is that Ziggler has been here for so long and he has gone up against almost everyone on the SmackDown side from John Cena to Randy Orton to Dean Ambrose to The Miz on countless occasions. Turning AJ Styles babyface and pairing those two together would be fun, though.

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