#2 Creating a brand warfare match with an incentive

In the last few years ‘brand warfare’ has almost exclusively been used in the Survivor Series pay-per-view, but it’s not necessarily a hard and fast rule that it can only be done at Survivor Series. In addition to this, many of the pay-per-views following the brand split (Survivor Series 2003-2010) didn’t even have brand warfare as the central component, with many of the traditional 5-on-5 elimination matches being fought inside the same brand.
Evolution is the perfect way of introducing brand warfare into the women’s division, as well as giving a new and exciting reason to bring even more classic matches to this pay-per-view.
As stated earlier, a 20 woman battle royal was a very bad idea, but instead of having too many women in one match, splitting them up in half to create this match would be a far better alternative. It could consist of legends and wrestlers of both brands with a strong incentive for the victors, such as acquiring any female wrestler from NXT, or they get to each have a request granted from the general manager, rather than the bragging rights that no-one cares about or really mentions once the event is over.