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When the brand extension first happened, SmackDown was the show to watch. Now, it isn't even worth watching anymore. WWE found ways to make it different from RAW and they did well at first. Having Mauro Ranallo as the voice of SmackDown was a fantastic choice. Having two good guy general managers helped them stand out instead of being the exact same from RAW. Now they have Shane as the face and Daniel as the heel and it's the usual back and forth bickering. It is annoying.
SmackDown was named the land of opportunity. Considering Jinder Mahal was world champ last year, that name was true. Also pushing Shane McMahon as a serious competitor is a bad move. SmackDown sadly is back to the B-show again.
SmackDown being the better show is now a distant memory. Let's see some ways WWE can fix the SmackDown brand.
#5 Live up to the premise
SmackDown has been called 'The Land of Opportunity'. A nickname they lived up to really well until the last few months. Kevin Owens and Sami Zayn were really enjoyable, but unless they are going to win the WWE Title, stop giving them title opportunities. Push someone new like Shinsuke Nakamura.
Every television show, especially weekly shows, need something to keep viewers coming back every week. The writers for SmackDown are not getting the job done. We are definitely looking at you Road Dogg. WWE can book opportunity battle royals for the Women's division. The SmackDown Women's division really needs some help.
Book better storylines with different talent instead of the same five people every week. WWE can book one-off matches between underused talent. Put them in a prime spot on PPVs or main events for a SmackDown episode. It's something different.
#4 Have one General Manager
It's wishful thinking that WWE will let one general manager leave and focus only on the one instead of two. The idea of having two general managers does not work at all. We already have to deal with the constant heel/face for Corey Graves and Byron Saxton that we have to listen to. Why do we need the same thing for the GM role?
It seems like the two don't plan out stuff every week. They are only together the day of the show. One side doesn't know what the other side is doing. Constant bickering is what their segments have come down to.
WWE should bring back an actual general manager from the past or build a new one instead of having two non-wrestlers yell at each other every week.
#3 Build characters
WWE loves hyping up match types so much that it seems to outshine the talent in the match. The Usos vs Benjamin/Gable at the Royal Rumble was hyped up because it was a 2 out of 3 falls match instead of who was in it. The match was decent but the match type didn't do anything to help the feud.
WWE also hypes up the same talent every week. Don't get us wrong, The Usos deserve to be where they are. But let them feud with new people. Sadly Benjamin/Gable haven't really done well so far and the New Day feud is so burnt out now that nobody wants to see it. It was good at the time it began.
Push other talents. The Usos vs Harper & Rowan would be very good to watch considering how good their Battleground 2014 match was. Do something different every week instead of the same old stuff!
#2 Head Writer change
It's not us, it's you Road Dogg. In January 2017, He got bumped up to head writer for SmackDown. Since then, he hasn't done a good job. Before he came to power, SmackDown was able to push Dolph Ziggler. His career has been dead and WWE was able to make him watchable. When Road Dogg came in, he nearly killed Shinsuke Nakamura's star power.
He killed momentum for the show. PPVs haven't been good. The talent hasn't been booked good and he sadly made Jinder Mahal look like a star despite the fans not wanting him to be the champ.
Get rid of Road Dogg and let Triple H take over. He Runs NXT and now 205 Live. Both are watchable because he's in charge.
#1 Triple H Finally takes over!
He runs NXT. Look at how good the product is. He now has control of 205 Live. The show should be watchable now. Since SmackDown hasn't been good for quite a while, let him take over. it will be worth watching every week. Look at how good the NXT PPVs are, imagine if the SmackDown PPVs were as good as them.
Triple H will have full control of the company when Vince steps down and when he puts his focus on the XFL. Triple H knows what he is doing because he was a wrestler. WWE has never been controlled by a wrestler. The wrestler's standpoint is always better than some outside party.
Triple H knows how to book talent. Once again, look at NXT. SmackDown will be even better if and when Triple H takes over.
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