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#3. The referee is there to uphold the rules
The referee is an integral part of any matchup, which is why the company often uses special guest referees for bigger matches. The referees are thought to be there to uphold the rules in matches and often to advance storylines, but this isn't their only job when they are used as part of a match.
The WWE Universe is too busy watching the action in the ring that they don't spot the fact that the referee is timing the match, talking the Superstars through what he's been told backstage and also being used as a go-between for when the two stars are down and can't call spots to one another.
The referee is without a doubt the most important person in the ring, but this job is simplified by the fact that many fans believe that they are only there to uphold the rules.
Referees have also been involved in various storylines. The Montral Screwjob, The Breaking Point main event match between The Undertaker and CM Punk etc are just some examples.
