very once in a while, a WWE Superstar freshens up their persona by turning babyface/heel or by changing their entire gimmick to portray a totally different character.
In 2018, for example, one of the biggest changes came late in the year when Daniel Bryan stopped being the crowd-pleasing “Leader of the Yes Movement” and became a villainous WWE Champion who preached about the environment and tried to make fans feel guilty for their daily actions.
In 2019, the WWE roster is stacked with more Superstars than at any time in the company’s history, so it is no surprise that the number of gimmick changes has also increased over the last seven months.
Liv Morgan is the latest Superstar to tease a change to her character, having recently promised to “be real” the next time fans see her, but what chance does the former Riott Squad member have of succeeding with a new gimmick on the main roster?
In this article, let’s take a look at five WWE gimmick changes that have taken place in 2019 to find out whether these recent alterations have proven to be worth it.
What was Rowan’s previous WWE gimmick?
Formerly a member of The Wyatt Family, Rowan was repackaged in late 2017 as one-half of the destructive Bludgeon Brothers. He and Harper went on an undefeated streak and won the SmackDown Tag Team titles at WrestleMania 34.
What is Rowan’s new WWE gimmick?
In January 2019, Rowan returned from a bicep injury at the Royal Rumble. Much to everybody’s surprise, he helped Daniel Bryan retain the WWE Championship against AJ Styles and it was later revealed that Bray Wyatt’s former ally cares deeply about the environment and that Bryan considers him an “intellectual equal”.
Was the change worth it?
Absolutely! Granted, this eco-friendly storyline has been less about Rowan and more about Bryan, but “Big Red” still played a part in the WWE Championship match at WrestleMania 35 and went on to become a SmackDown Tag Team Champion with Bryan, making him more relevant than he has been in years.