#1 Bray Wyatt
There is no greater example of WWE catching lightning in a bottle and letting it go than Bray Wyatt. When he first debuted, he had the most intriguing gimmick we had seen in years. He looked poised to immediately rise to the top of the roster, but it never happened.
Every time Wyatt would build up a string of wins, WWE would book him to lose a big match and kill any momentum that he had. It happened when he fought John Cena, and it happened again when he faced The Undertaker at WrestleMania 31.
His current storyline with Randy Orton has helped him a little, but he still isn't the one being pushed into the main event. Instead, WWE had Orton win the Royal Rumble to earn a shot at the WWE Championship at WrestleMania 32.
Wyatt is one of the best WWE has on the mic, and he is a creative performer in the ring. If Orton ends up winning the title from Cena, he needs to enter into a feud with Wyatt for the title right away, otherwise, it would have all been for nothing.
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