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It's often hard for WWE to pick which superstar needs to be in the title picture. On one hand, the opponent could simply be a "filler" for the Champion to extend their title reign, and on the other, there are serious challengers.
The latter is divided into those who could dethrone the Champion, and those who might just fall short, but have bigger plans ahead. This list focuses on five current WWE Superstars who should be involved in a Championship feud but aren't.
#6. Cesaro - Removed from the WWE Universal title picture?
Cesaro has been a superstar that fans have wanted to see on the receiving end of a push since 2014. He's made strides in WWE, but it seems as though the higher-ups, including Vince McMahon, never saw the potential he had, at least until 2021.
It was in 2015 when fans started to be more vocal about their desire to see Cesaro rise to the top, thanks to his incredible match with John Cena and the momentum it gave him.
Between the summer of 2016 and early 2019, Cesaro formed a team with Sheamus and they were known as The Bar, becoming one of the top tag teams in WWE. Championship success followed the duo, but they quietly disbanded after WrestleMania 35 when Sheamus took an extensive hiatus.
2021, however, has been a different year for Cesaro. Daniel Bryan helped elevate Cesaro in the first couple of months of this year, and The Swiss Superman finally emerged as a World Championship challenger post-WrestleMania, where he had the biggest victory of his career against Seth Rollins.
Cesaro challenged for the Universal Title at WWE Backlash. He was never going to beat Roman Reigns and win the Universal title, but the fact that he finally headlined a pay-per-view in a world title bout against WWE's biggest star speaks volumes about how far he's come.
He seemed to be set for a rematch against Roman Reigns at Hell in a Cell, but that direction has potentially changed after rumors emerged about Rey Mysterio challenging for the Universal title next.
Cesaro is a better opponent than Rey Mysterio at this stage, but the feud with Seth Rollins may have temporarily taken him out of the picture.
#5. Carmella - A useful star in WWE's women's division
Carmella has achieved a decent amount in WWE, and the highlight of her career so far has been becoming the first Ms. Money in the Bank in 2016. She enjoyed a good Championship reign on SmackDown the following year, and is one of the few superstars who hasn't officially switched brands since the WWE Draft of 2016.
She took a back seat recently around WrestleMania season, but has quietly started to build a bit of momentum on SmackDown. While we expect her to emerge as the SmackDown Women's title contender to Bianca Belair after Hell in a Cell, she should now be involved, ideally in a triple threat feud also involving Bayley.
#4. & 3. Randy Orton & Riddle - R-K-Bro
After WrestleMania 37, Randy Orton was finally given an interesting storyline by WWE. It was a fresh change seeing him go from the repetitive storyline with Alexa Bliss & Bray Wyatt to an odd-pairing with [Matt] Riddle.
The storyline on RAW has been an instant success, and R-K-Bro is now one of the highlights of WWE programming across all three brands. While it's understandable why WWE doesn't want to rush them into the title picture, the RAW Tag Team division has been so stale that they should become Champions at some point this year.
#2. Alexa Bliss - Does she need to return to the WWE RAW Women's title picture?
Alexa Bliss's case is hard to judge, but there's no doubt that her momentum in WWE has fizzled out a lot in the last few months. The underwhelming conclusion of the Fiend-Randy Orton storyline left a lot to be desired, and Alexa Bliss has been involved with the Women's division since then.
While that's a good first step, maybe it's time for Alexa Bliss to re-enter the Women's title picture. There was a time in 2017 and 2018 where she dominated the women's title picture across two brands, but her momentum hasn't been the same.
She's in a different place character-wise, but maybe this version of Alexa Bliss would be a welcome addition to the RAW Women's title picture. It would certainly be fresher than putting Charlotte Flair in repeatedly.
#1. Kofi Kingston
Drew McIntyre was undoubtedly WWE's best superstar in 2020. But it could be argued that he has overstayed his welcome in the WWE title picture. Perhaps a lack of other options could have been used to justify it, but WrestleMania Backlash should have been the end of Drew McIntyre's WWE title pursuits for now.
It doesn't mean that he shouldn't compete for the title in the future, but it's time for a character rebuild. With crowds coming back, there needs to be a change. Kofi Kingston would have made for a good pay-per-view opponent for Bobby Lashley.
Some would even debate that Kingston would have been a better option than Drew McIntyre for Bobby Lashley's Hell in a Cell opponent. Given how quickly Kofi Kingston was able to pick up momentum, it wouldn't have been a bad idea.
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