6 Indicators of WWE's Popularity Analyzed

#4 Positive Financial Indicators

WWE Revenue From Television has gone up despite a decline in ratings

Despite the decline in viewership on television, WWE has however managed to strike good television deals in the USA and India. Although the deal in India grew 80% to about $61 million the growth is pale compared to the one in the USA and also becomes less pronounced as India is a growing and developing economy where prices and income have been on the rise steadily.

The television deals for the USA as estimated here by Wrestlenomics have been around $265 million per year for Raw, $205 million for Smackdown and $30 million for NXT in 2019. The deal for AEW Dynamite was estimated to be worth $45 million in comparison.

Revenues in 2019 were claimed to be $960.4 million by WWE themselves, which were the highest in the company's history. The revenue from the controversial yet, lucrative Saudi Deal was estimated to be $100 million a year while almost $16.9 million came from WrestleMania's ticket revenue. Also, the chairman Vince McMahon has an estimated net worth of $2.1 billion!

All these financial indicators reflect WWE's popularity which is paradoxical given the television ratings. The deals in India and Saudi Arabia are also indicative of its profound international popularity in particular.

An Estimate of WWE Revenue done by Wrestlenomic