#1 No storyline direction

Finn Balor hasn't done much storyline wise since his feud with Baron Corbin and while they might just really have nothing of significance for him, it almost seems intentionally done at this point. In fact, with the amount of feuds or divisions that Balor would do great in, he always gets relegated to lower mid card work or putting over superstars over.
Of course, that wouldn't be such a bad thing if WWE filled in the rest of Balor's time with something of meaning, but they continuously fail to do so. Furthermore, they frequently jump him around from storyline to storyline, which doesn't really make for cohesive storytelling or help him gain any sense of footing anywhere.
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Beyond that, it keeps fans dissatisfied by the fact that they aren't even willing to consider him as a title competitor, which is becoming a huge reason why fans are giving up on him. Think about it! WWE could have put him in feuds for The IC, The Tag team titles or even put him in a match against Brock Lesnar if they wanted to, but have not done so
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