7 Controversial ideas to improve WWE programming

#3 Keep the brand split

The superstar shake-up takes place the week after Wrestlemania 35

Lately, we have seen a number of superstars return from injury on a different brand, without so much as an explanation as to why they returned on a different brand. It seems that WWE isn't really committed to the brand split any more, and could be looking at merging the rosters again at some point in the future.

We know that Smackdown Live will be moving to Fox in October, seemingly wanting the biggest stars to be on the blue brand for rating purposes. SmackDown Live will also become more sports orientated, rather than focusing on the entertainment aspect of the business.

This will pose a problem for people that only have a limited moveset, so most of the guys will probably be good in-ring workers such as Seth Rollins, Finn Balor and AJ Styles. I am assuming that these are the type of people that Fox would want on their show who can put on a decent match. SmackDown will probably be a show like NXT for the hardcore purest fans, who like the in-ring action.

To keep both Monday Night Raw and SmackDown Live interesting, then it is best to keep the brand split in play. That way more Superstars get opportunities and members of the roster are exclusive only to one brand, and they also don't face overexposure by appearing on both brands. It would not be great from a performer's standpoint, if the brand split was to end, knowing that you may not get featured very much especially if you're a mid-card guy. This leads me to my next point.