#3 Rusev
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There is no superstar who is a crowd favourite more than Rusev at the moment. His Rusev Day gimmick, along with Aiden English, was the talk of the town. But unfortunately, WWE didn't capitalise on this popularity by not pushing Rusev.
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Aiden turned on Rusev by attacking him, setting up a feud. Rusev is one of the hottest babyfaces on SmackDown after Daniel Bryan and AJ Styles, but WWE hasn't capitalised on that situation.
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He should have represented SmackDown at Survivor Series, but is not even included on the match-card.
Edited by Anthony Akatugba Jr.