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#3 Stop exacerbating the post-WrestleMania slump
WWE is a cyclical business, with peaks and troughs throughout the year, but that's no excuse to go into full-blown, major league lazy mode, which the company routinely does at certain times.
Nowhere is this more the case than in the infamous "post-WrestleMania slump." From mid-April to mid-July, when the build to SummerSlam begins, WWE is notorious for putting out subpar content, to say the least. What was the commonality between Battleground 2017 and Backlash 2018, the more or less consensus worst shows of their respective years? They came during this time.
Last year's post-WrestleMania slump was particularly awful, serving us the B-Team, Carmella's run as SmackDown Women's Champion, the Bobby Lashley vs. Sami Zayn feud, continued confusion with Roman Reigns, and a lot more.
This isn't compelling programming, to say the least, and WWE needs to try much harder to retain the viewers that showed up during WrestleMania season. Some of those viewers that go away during the post-WrestleMania slump never come back, and with the content that we usually get in those months, who can argue with them?
The post-WrestleMania downturn shouldn't be an excuse to go to the bottom of the barrel in terms of programming. Effort must be made all year.
