Clash Of Champions 2019: 5 Ways WWE can make the PPV feel more important

#4 Make Superstars Earn Their Title Shots

The Beat-The-Clock challenge is one of many ways to determine a title contender.

One way to make the annual Clash of Champions event stand out is to make it truly different from the rest of the shows. For one night, you can temporarily pause most (if not all) of the active feuds. Not only does this help distinguish the event from other shows, but it gives the company more time to build feuds without having their hands tied to the four-weeks, PPV, four-weeks, PPV general rule.

This doesn't mean you absolutely have to pause everything. If a title match organically creates itself, then, by all means, run it. For example, if a wrestler really catches fire (for a great performance in a match, a great promo, or any reason), strike while the iron is hot and put them in a title match to continue (or end) a feud. This should be an exception to the rule, and not used every year.

Have every non-champion in the company eligible for title matches. Do battle royals to determine matches. Have a tournament. Gauntlet matches, five-way elimination matches (205 Live loves doing this one), Beat The Clock matches -- you name it! Not only does this make for 4 or 5 weeks of meaningful, exciting, and different TV, but you can create some interesting matches that might otherwise never happen.

Remember when Santino Marella won a battle royal and earned a spot in the Elimination Chamber match for the World Heavyweight Championship in 2012? The crowd LOVED it, and he came so close to actually winning the championship that people actually believed he was going to do it.

They gave a random low-card Superstar a shot, and he performed big-time and made the crowd believe. Not every match has to be like that, but why not throw a bone to a couple of men or women who might not otherwise get an opportunity to perform on a big stage?