Clash Of Champions 2019: 5 Ways WWE can make the PPV feel more important

#3 Add Extra Pomp & Circumstance

The championships are supposed to be prestigious. Make them feel that way.

Make it a big deal! WWE spends a lot of time emphasizing how important The Royal Rumble and WrestleMania are. They don't do it as effectively for SummerSlam and Survivor Series, but they still get something special -- Survivor Series is an annual tradition with a ton of history and a built-in format, and they have also turned it into a brand vs. brand type of event in recent years.

SummerSlam gets four days dedicated to it, as they do a Takeover event on Saturday, The Biggest Party Of The Summer on Sunday, and RAW and SmackDown on Monday and Tuesday all from the same arena.

For Clash of Champions, WWE really should go all out. They have paid a bit of lip service to it in the past, by having legends who have held different titles appear on TV before the event, and also sometimes appear at the event itself. There have been small video packages here and there, but nothing really substantial.

Go big! Interview former champions (including current stars) about what holding the title meant to them. Show highlight reels of some of the biggest and best matches for certain titles, and have the wrestlers in them discuss those specific matches.

Use a retired former Superstar as a special guest referee in one of the matches. Have them be timekeepers, special guest announcers, or even just sitting together in a special luxury box.

There are so many ways to incorporate former champions, legends, title histories, great and legendary title matches, and so on and so forth. It helps make the TV leading up to the show special, and the event itself becomes more special as well.