Consequences of Roman Reigns's push as Universal champ

#3 Strowman's heel turn

Strowman turned heel to overcome the Shield

Strowman was once a heel that everybody loved just for the beating that he laid on Reigns. It was this feud that turned him into a beloved face. Thereafter, Strowman ran roughshod on the entire roster, winning the tag belts with a 10 yr old kid and making Kevin Owens's life hell.

Life came full circle when he announced that he will cash-in his MITB contract at HIAC against the man who was responsible for his face turn. To overcomes the odds that The Shield has put in front of Strowman, he turned heel.

Strowman could have been the top babyface that the company wants Reigns to be. He had the support of the WWE Universe as well as the physique to be the poster guy. But he can't be a face champ until he is on the same brand as Reigns. Although he would still get cheers from the crowd, it would have been nice if he was a face.