8 Reasons Dean Ambrose's Heel Run Will Be an Absolute Disaster

What happened to The Shield?

What was once considered one of the most dominant factions in WWE has now become nothing more than a distant memory. Of course, a lot of that has to do with Roman Reigns being forced to relinquish The Universal title due to his Leukemia returning, but the way WWE is booking the rest of the Shield's breakup isn't helping anything.

In fact, WWE's follow up segment to Dean Ambrose turning on Seth Rollins was so disastrous that one has to wonder where this is going? Furthermore, they also have wonder if WWE really knows what they are doing in this situation, or if they don't feel like putting much behind it due to Reigns being gone.

In the end, anything can happen, but for now, the way WWE is booking Ambrose's heel turn is absolutely disastrous and here are eight reasons why! As always, let us know your thoughts in the comments below and if you think Ambrose's run as a heel is slowly becoming a disaster

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#8 Ill-timed

Did WWE pull the trigger on Dean Ambrose's heel turn at the wrong time?

The more you think about it, the more it probably would have made sense for WWE to save the heel turn for later down the line. Unfortunately for The WWE Universe, the company decided to do it the same night that Roman Reigns announced he was relinquishing the title due to his leukaemia returning, which already angered a large amount of the fan base.

With that being said a lot of fans are now angry with Ambrose for what he did to Rollins and now even seem unwilling to get behind The Lunatic fringe in this new heel role. Not only is this bad for Ambrose, who will likely face an uphill battle in gaining any traction with this new heel turn, it also makes the overall storyline less fun to watch.

In the end, this heel turn was supposed to be something big for Ambrose, but it's probably not going to be if fans are still this upset about when the turn took place. In fact, comparing this Shield breakup to the one that was caused by Seth Rollins, Ambrose might go down in history as the true villain of the Shield, which isn't going to help him later on.

#7 No one benefits

Who is going to benefit from all this with Roman Reigns out battling Cancer?

Its no secret that the original intent of The Dean Ambrose heel turn was to finally cement Roman Reigns as the ultimate babyface of the company, but with The Big Dog now out of action battling leukaemia, who now stands to benefit? Furthermore, with the slow start the storyline has taken, will anyone benefit at all from this?

As impossible as that might be to believe, especially since it has the potential to be one of the best storylines of the entire year, the timing and a slow start to the feud could greatly undermine its effectiveness. Beyond that, Rollins is already a white-hot babyface and is going to gain nothing from all this, which makes it's pretty much useless.

In all honesty, this whole storyline just doesn't work without Roman Reigns and it's becoming more and more obvious by the day. What is also becoming obvious is that Ambrose is not going to be able to rebound from this heel turn, which is going to greatly affect WWE's chances of turning him into a tweener and gets fans behind him later on.

#6 Returned Rollins to television too fast

Let's be honest here. WWE should have kept Seth Rollins off of television for a while after the attack.

What In the world was WWE thinking?

Not only did it take away from the impact of the initial heel turn when WWE decided to bring Seth Rollins back the very next week to confront Ambrose, but it also took away an opportunity for the company to let things cool off and bring him back for a surprise return. Furthermore, the move completely took away from the viciousness of the beatdown, which is disappointing.

Think about it! If WWE would have gone ahead and just taken Rollins off television for a while, it would have given the company time to fool around with Ambrose as a heel for a little bit and would have also made the eventual confrontation between Ambrose and Rollins a lot more meaningful

In fact, WWE could have even kept Rollins out of action until The Royal Rumble and brought him back as a surprise entrant to keep Ambrose from winning. At least that way WWE could pace the storyline a lot better, allow Rollins to claim that Ambrose tried to ruin his career and give Rollins the payback he needs to keep the feud going.

#5 Reusing old Shield storyline

Something about Dean Ambrose turning on Seth Rollins seems very familiar.

What has to be one of the most frustrating parts of this whole debacle is the fact that WWE is basically just copying and pasting the storyline they did with The Shield when they originally broke up. Sure, there is no Authority to join this time and Roman Reigns isn't present at the moment, but beyond that, its pretty much the same.

Much like Seth Rollins did before, Ambrose got tired of acting as a collective team and decided to go into business for him. Interestingly enough, much like Ambrose did when Rollins betrayed the group, Rollins is now threatening to make Ambrose's life a living hell for what he did.

In the end, this storyline really needed something fresh to it and it feels like The WWE just isn't willing to give fans that. Its just the same thing they did last, but with the superstars involved switching sides. Nothing original, nothing groundbreaking. Just more of the same and that's one of the reasons why this storyline is in so much trouble.

#4 No explanation.

Why didn't WWE have Dean Ambrose give an explanation for his actions?

One of the best parts of a heel turn is the explanation for it all and while Seth Rollins never really gave a concrete reason for leaving The Shield when he did, he did say he just decided to go into business for himself. Compare that to the stoic non-answer that Ambrose gave on Raw last week and you start to see why there is a problem.

While it is sometimes fun to keep fans on their toes and anticipating what's next, it is also important to give fans something in the meantime to satisfy them. Unfortunately for The WWE Universe, the company did none of that during Ambrose's segment with Rollins, which turned into a nothing burger of angry threats and a teased fight.

Why WWE wouldn't give some kind of explanation or at least have Ambrose say something in his defence should stupefy anyone that watched the segment play out on Raw. In fact, by booking Ambrose in this way, you are not only failing to give him any justification for his actions but also failing to give fans a way to connect with his new heel persona.

#3 Involving the tag team titles.

Is WWE making the right decision by keeping the tag team titles on Seth Rollins and Dean Ambrose?

WWE has been known to jump the gun and come up with some pretty bad decisions in the past, but none of them seems to compare to what they have recently done with The Raw tag team titles. In fact, one has to wonder exactly is going to happen to the tag team titles now that Ambrose and Rollins are officially feuding.

While Ambrose and Rollins winning the tag team titles from Dolph Ziggler and Drew McIntyre was a great tribute to Roman Reigns, it all became for nothing when Ambrose turned on Rollins moments later. The problem now is that WWE either has to vacate the tag team titles, which is something they have already done this year, or force Ambrose and Rollins to defend them.

With that in mind and the already damaged nature of The tag team division as of late, either way, WWE goes about this is going to have serious drawbacks. For example, WWE can vacate the titles again, but that would only hurt their value and probably set up yet another tag team tournament that no one wants to see.

On the other, WWE can force Ambrose and Rollins to defend the titles, which will most likely result in Ambrose betraying Rollins again, costing them the match and losing the tag team tiles without even trying. Unfortunately for whoever wins the tag team titles from them, it takes away from the legitimacy of the win and hurts that teams subsequent run with the belt.

Another problem with this second idea is that Ambrose has already betrayed Rollins, which means that there would be nothing gained from him doing it again in a tag team match. In the end, holding the tag team titles is only going to hurt this field until Ambrose and Rollins lose them, which makes one wonder why WWE would even bother to have them, win it in the first place.

#2 Feuding over the IC title.

Should The IC title be the prize for the feud between Seth Rollins and Dean Ambrose?

Speaking of titles, some live events are starting to advertise Seth Rollins versus Dean Ambrose for The IC title, which means that could be one of the focal points of their storyline moving forward. With that being said, however, is that really a good thing for the feud or for Ambrose's heel turn as a whole?

Sure, The title is supposed to be prestigious and highly coveted t, but when you compare it to that of The Universal title or The WWE title, it starts to become small potatoes. In fact, if Ambrose really was going into business for himself and to do what was best for his career, wouldn't he immediately go after The Universal title with Rollins chasing after him?

Not only is this a problem with the overall feud between Rollins and Ambrose, but it also could have devastating effects on Ambrose's heel turn as well. Think about it! Is The IC title really going to make fans take Ambrose seriously as a top heel in The WWE? Furthermore, are fans really going to care what Ambrose accomplishes after turning his back on his brethren?

In the end, The IC title seems like a participation ribbon compared to the big red gold belt that Ambrose should be setting his sights on. At least that would make things a little more interesting and while it would draw parallels to what WWE did with Rollins back when he betrayed the group, It would help fans take the feud a little more seriously.

#1 Booking Ambrose like a coward

Why is WWE booking Dean Ambrose like an absolute coward right now?

It is hard to get behind a character if they are an absolute coward and that seems to be exactly how WWE is currently booking Dean Ambrose after his heel turn. Not only is that evident by Ambrose not even bothering to explain his actions the next week on Monday Night Raw, but also by how he walked away from a straight up fight.

If WWE really wanted to give Ambrose the heel run of a lifetime that would eventually turn him into an anti-hero, they are sure doing everything in their power to make sure that doesn't happen. In fact, Ambrose seems more like an advantageous coward than the badass anti-hero they should be booking him as

In the end, it's going to be impossible to get fans behind Dean Ambrose after what WWE has done to him the last couple of weeks. Think about it! Who in the hell is going to get behind Ambrose now that he turned his back on his brethren a few hours after Reign's Leukemia announcement and failed to even explain himself the night week on Raw?