#1 Booking Ambrose like a coward

It is hard to get behind a character if they are an absolute coward and that seems to be exactly how WWE is currently booking Dean Ambrose after his heel turn. Not only is that evident by Ambrose not even bothering to explain his actions the next week on Monday Night Raw, but also by how he walked away from a straight up fight.
If WWE really wanted to give Ambrose the heel run of a lifetime that would eventually turn him into an anti-hero, they are sure doing everything in their power to make sure that doesn't happen. In fact, Ambrose seems more like an advantageous coward than the badass anti-hero they should be booking him as
Look who just shut down all of Tony Khan's critics! More HERE.
In the end, it's going to be impossible to get fans behind Dean Ambrose after what WWE has done to him the last couple of weeks. Think about it! Who in the hell is going to get behind Ambrose now that he turned his back on his brethren a few hours after Reign's Leukemia announcement and failed to even explain himself the night week on Raw?