Exploring possible reason why WWE went out of its way for Logan Paul on SmackDown 

Logan Paul still holds the United States Championship (Image: wwe.com).
Logan Paul still holds the United States Championship (Image: wwe.com)

WWE has rolled out the red carpet for Logan Paul throughout the SmackDown star's two-year spell with the company. He's been handed two world title shots and currently holds the United States Championship.

Logan Paul partnered with the Stamford-based promotion to sponsor his PRIME Hydration energy drink. There is an agreement for the brand's logo to be printed on the ring apron at premium live events. This usually isn't the case for SmackDown, but tonight, it differed because of a new promotional line released by PRIME.

PRIME X business partners Logan Paul and KSI are set to launch a $1 million treasure hunt for fans. QR codes appeared during tonight's episode in a teaser for the release.

The Maverick has been absent since the King and Queen of the Ring PLE. In an impressive main event, he lost to Cody Rhodes for the Undisputed WWE Championship.

PRIME wasn't advertised in such a fashion at the PLE in Saudi Arabia. Fans were guessing what was behind tonight's move before the PRIME X revelation came to light, and some concluded that it was due to Logan's return.

Paul hinted at something big being in the offing before tonight's show. He posted on X/Twitter:

"Today I get the opportunity to fulfill a childhood dream of mine. Today I may shock the world."

One fan wondered whether the 29-year-old had something up his sleeve:

"Why is there a prime logo in the ring what does logan have planned?"

Another fan questioned whether LA Knight had something to do with it, given their ongoing feud:

"So, with the Prime Logo in the ring, is there a chance Logan Paul is here? Or is LA Knight gonna do something with it after his match with Melo?"

Paul's PRIME hydration drink has been a massive success, and the company has partnered with several athletes. A custom Cody Rhodes special edition bottle was released before WrestleMania XL.

WWE SmackDown star Cody Rhodes praised Logan Paul after their WWE title match

Cody Rhodes and Logan Paul tore the house down in the Jeddah Superdome in Saudi Arabia. The United States Champion put on a show and produced several memorable moments, including a mesmerizing frog splash through the announcer's desk.

The Undisputed WWE Champion prevailed but took the time to praise Paul post-match. He said when speaking to reporters:

"Incredible showing by United States Champion Logan Paul." [Ringside News].

Paul continues to wow fans with his impressive match collection since joining WWE in June 2022. He looks to be headed for a United States Championship match against fellow SmackDown star LA Knight, which could be another show-stealer.

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