How Brock Lesnar's booking has hurt WWE

Brock as WWE world heavyweight champion

Watching Brock tear into one established talent after another has been like watching the current guard fall to one of its own. Lesnar is mauling through the roster, but he’s not a twenty-something talent anymore. He should technically be on par in terms of experience and toughness with any veteran in the WWE locker room, but that’s just not the case.

Lesnar remains head and shoulders above every veteran he’s ever shared the ring with. He is still an anomaly, a unique talent that is truly once in a lifetime. So considering no one of his own generation can topple him, why not move on to the future of WWE?

That’s exactly what happened. Brock has faced all three Shield alumni, and overwhelmed all of them. Roman Reigns looked good against him, Seth Rollins gave a nice showing, and Dean Ambrose gave him everything he could handle. But in every case, Lesnar came out virtually unscathed. None of the three could even slow him down. So what happens now?

At what point does Paul Heyman tell the world that his client is bored and wants to move on from WWE? What other outcome is even logical? There’s no one left for Brock to beat now. Some fans are holding out hope that Kevin Owens or perhaps Samoa Joe will step up to challenge The Beast but even if that happens, what guarantee is there that either man could even make a dent?

Lesnar sells tickets, he puts butts in seats. That is the single most important thing about him, and everything else comes in second. Yes, he’s incredibly athletic and yes, he’s basically bulletproof, but all of that is part of the package and that package makes money for WWE.

That’s why he is where he is, and that’s why he’s booked the way he is. WWE has invested a ton of money into him and it’s paying off, but no one is benefiting from the rub. The company is walking a fine line with Brock, because he must be protected, but it’s to the point that he just can’t lose a match now.

Logic says that the guy who eventually takes him down will get over to the moon. But when and if that even happens, is anyone’s guess.

Tom Clark can regularly be seen on Sportskeeda. His podcast, Tom Clark’s Main Event, is available on iTunes, Google Play, Amazon Android, Windows Phone and online here