How long will each match be at SummerSlam?

#10 Intercontinental Championship: Dolph Ziggler (c) (/w Drew McIntyre) vs. Seth Rollins (/w Dean Ambrose (~13 minutes)

No countdown clocks.

It's well that there's no 30-minute stipulation with a countdown clock this time. The match has a better chance of telling a fast-paced action story with just one fall. Dean Ambrose and Drew McIntyre will be crucial pieces that add intrigue to the action, and if the company is smart, they'll give these four guys the time they deserve without overbooking the contest.

If done properly and given the right time, this would be an ideal way to get the crowd to come alive after a dead spot on the card, such as Finn Balor vs. Baron Corbin or Braun Strowman vs. Kevin Owens.