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#2 Follow up on The Undertaker
Again, this is no biggie. Heck, The Undertaker may not even be competing at SummerSlam. He might have decided he wants to spend his August at home, sipping sweet tea and cooking eggs on the sidewalk with his wife. Besides, a whole lot of people don't even want Undertaker to show up at SummerSlam.
But since I also read this site, I know all about the rumors of Undertaker wrestling at SummerSlam. Be it against Drew McIntyre, Bray Wyatt, or No Way Jose, someone could be on the receiving end of a Tombstone real soon.
Regardless of your thoughts on the matter, an Undertaker match is almost automatically a big money match, and ideally you build up your big money matches as soon as possible. Start too late and you seem desperate for a big draw. If WWE starts building up to this supposed match two weeks before SummerSlam, it would not be a good look.
