#1. Alexa Bliss doesn't need a win in the Royal Rumble to get a title shot
The Royal Rumble can create new stars, especially if the winners capture titles at WrestleMania. When a Rumble winner fails at the Show of Shows, however, it feels as if their high-profile victory in the battle royal was a waste.
There are a handful of men and women in WWE who usually don't have to earn a title shot. They can just say they want a shot at a belt and they can usually get it. They may have to "earn" it anyway, but stars like Flair, Seth Rollins, and Sasha Banks can get championship matches whenever they want.
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Bliss is very close to that conversation. She's one of the most renowned stars in WWE, but from a booking perspective, she has recently fallen behind the Four Horsewomen.
This year, Bliss could win the Rumble, but given her pedigree in the company, she could easily get a title shot another way. If there's a Women's Elimination Chamber Match, she could earn a championship match by winning this bout.
WWE might also have a #1 Contender's match to determine a challenger for the champion not picked by the Rumble winner. Either way, WWE can easily put Bliss in a title match at WrestleMania without having her win the Royal Rumble.
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