WWE vs. AEW battle to continue

Pro wrestling fans will have a packed weekend to look forward to. WWE will have three major offerings starting with NXT's The Great American Bash and Saturday Night's Main Event XL on July 12, followed by the all-women's premium live event Evolution on Sunday, July 13. Meanwhile, AEW will present the All In: Texas pay-per-view on July 12 as well.

Many fans feel WWE has aggressively decided to counterprogram AEW. Initially, WWE announced SNME on the same night as All In, but Tony Khan moved the Texas pay-per-view to an afternoon slot. This resulted in WWE positioning The Great American Bash to go head-to-head with All Elite Wrestling's show.

If a new report is anything to go by, fans might see more of WWE vs. AEW in the future. On the Wrestling Observer Radio, Bryan Alvarez said WWE wouldn't be slowing down its counter-programming tactics anytime soon.

“I was told that if you think WWE learned something or maybe they decided [counterprogramming isn’t a good idea] (…), no, we’ve got more coming. At any time, you’re gonna hear about the next WWE battle vs. AEW, the next counterprogramming attempt. We’ll be hearing about that fairly soon." [H/T: WrestlingNews.co]

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WWE moving its shows to compete against AEW is nothing new. The Triple H-led promotion put its developmental show NXT in a head-to-head competition against AEW's Dynamite from 2019 to 2021. Dubbed as the "Wednesday Night Wars," the era saw both shows compete for ratings supremacy before NXT's move to Tuesdays.

WWE reportedly made major changes to Evolution due to AEW

Not only did WWE go ahead and place two shows on the same date as AEW's All In: Texas, but it also reportedly made changes to the scheduling of Evolution.

According to Dave Meltzer, WWE had plans to hold the women's premium live event on July 5 before deciding to move it to its current date, just in case Tony Khan moved the Texas pay-per-view to Sunday.

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AEW's next big pay-per-view, All Out, is scheduled for September 20, and WWE has yet to announce a show for that weekend. It remains to be seen if the sports entertainment juggernaut continues its counter-programming efforts.

About the author

Sherjeel Malik is a writer at Sportskeeda and covers pro wrestling. He was hooked on the product from the moment he saw The Hardy Boyz jumping off ladders during the Attitude Era. While he comes from an engineering background, Sherjeel’s love for pro wrestling and content writing led him to pursue a career in sports journalism. Before assuming his current role at Sportskeeda, Sherjeel worked at other reputable organizations for five years.

While writing articles, he ensures that he only relies on credible sources for information and covers relevant subjects that do not project an agenda against a particular person or association. WWE legend Paul Heyman once shared Sherjeel’s work on his social media handle.

Sherjeel’s earliest memory of pro wrestling is watching Stone Cold Steve Austin and The Undertaker square off for the WWE Title in the main event of a pay-per-view in 1998. His favorite wrestlers are Randy Orton and Jeff Hardy. While he admires Orton for his character work as a heel, he looks up to Jeff because of his unique wrestling style and risk-taking ability.

If he could go back to the Attitude Era, Sherjeel would like to manage Ken Shamrock and be his mouthpiece. He feels Shamrock’s promo skills prevented him from becoming a main event-level act in WWE. Hence, he would like to help the UFC Hall of Famer get over with fans.

When not writing about pro wrestling, he likes to read classics and fiction books.

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Edited by Pratik Singh

WWE vs. AEW battle to continue - Reports

WWE reportedly made major changes to Evolution due to AEW