Smackdown Live: 3 things WWE could have done (but didn't)

#1 An actual build-up for the Intercontinental Championship match

The two men hit each other a bunch of times earlier

For reasons I'm sure almost nobody knows, WWE waited until literally 3 days before the match was supposed to happen before doing any sort of build-up. Andrade and Finn Balor finally came face to face before their match, and then they did a whole bunch of painful moves before calling it a night.

While everyone loves a good old-fashioned brawl, it feels like it's too little, too late. There are a whole bunch of other routes WWE could have gone to build up hype for this match. According to WWE's website, Andrade's facing the Demon, but if I had not checked, I would have just assumed normal, smiley, leather jacket wearing Balor was fighting at Saudi Arabia.

I'm not saying that the Demon should have appeared. But even just teasing it would have been cool. Imagine if Zelina Vega was yammering in the ring about how Andrade is the greatest thing since canned luncheon meats, and then the lights go out. It probably sounds lame, but it's different.

I guess since Undertaker was going to appear and WWE spent their entire "lights-off-then-on-again" budget on him, but they literally pay people to come up with ideas.