#1 Bray Wyatt

After Husky Harris was "punted" off the TV by Randy Orton in 2011, he was repackaged as the Cult Leader Bray Wyatt the next year. The Bray Wyatt character had its initial run in NXT. He recruited Erick Rowan and Luke Harper to form "The Wyatt Family".
The trio made an impactful main roster debut in 2013, and took out Kane. The monstrous group gained momentum as months passed by. It looked like Bray Wyatt was on his way to become WWE's next Big Thing.
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However, all dreams were shattered once WrestleMania 30 season approached. Wyatt lost to John Cena at the event and was never seen the same way. He was then defeated by the returning Undertaker at WrestleMania 31. At WrestleMania 33, he lost his WWE Championship to Randy Orton. Wyatt made appearances at WrestleMania 32 and 34 but didn't participate.
It's surprising to see how a Superstar like Wyatt, with extraordinary potential, hasn't been able to make it big so far in WWE. He is expected to miss the event this year due to being off television for over 7 months now.
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