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#4 "Macho Man" Randy Savage
Randy Savage began his WWF career as one of the most hated and least respectful wrestlers around. He would treat manager Miss Elizabeth as a piece of meat. He would even use her as a shield against other wrestlers. He stooped to every level, he was rude, he was deplorable. But he was popular as hell. Fans loved to hate him.
Some fans loved to love him. He made each match something different and spectacular to watch. You never knew what he would do next. He was as likely to use the ring's bell off the top rope as he was to use his elbow. That flying elbow was one of the most recognized moves of all time. When he climbed to the top, you knew it was over.
He participated in one of the greatest matches of all time at WrestleMania III, Macho Man vs Ricky Steamboat. The two guys battled forever in that match. They gave everything they had. Every wrestler since then should have to view that match as an instruction manual on how to succeed at wrestling.
Randy Savage was perhaps the most popular bad guy that wrestling has ever seen. When he went 'good' later on, it just didn't work as well. Randy Savage is the originator of all the Stone Cold Steve Austins that we have today. Macho was real, he was a jerk, he was his character. He wasn't acting or pretending, he wasn't a persona, he was the Macho Man.
His longevity included him going aboard the WCW as well during the monday night wars. But he was unable to replicate his success in Ted Turner's brand.
