What if Sami Zayn had said more about AEW on WWE Raw?

#2. Furthering the idea these companies are at war

The drama and buzz that comes with a perceived war between promotions could help everyone.

There’s a way in which it makes little sense for WWE to further or reinforce the idea they’re at war with AEW. Doing so legitimizes AEW and runs the risk of giving them more eyeballs and momentum, which could ultimately make them a more legitimate threat.

However, there could also be some merit to WWE creating the perception its under siege. After all, the Monday Night War era saw record viewership for pro wrestling at large and the brand loyalty that WWE accumulated during the Attitude Era in particular helped shore up a fan base that extended long past when the War was over.

Especially if WWE is confident it will never actually lose a war to AEW, then giving Sami Zayn a platform to expound on the AEW, and pose them as threat could follow a certain unconventional logic and benefit WWE in the longer term.