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#3 A bidding war for the tape library
One of the biggest revelations of WWE buying out WCW that only became fully apparent in the years to follow was the value of a good tape library.
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No, WWE didn’t necessarily make the most of WCW talent or branding right out of the chute.
But in using that tape library to support a burgeoning DVD business, and now as part of the foundation of the WWE Network library, WWE has cashed in on appealing to long time fans and students of the game by sheer virtue of how comprehensive their historical record is.
WWE now owns the libraries of not only its own promotion, WCW, and ECW, but a wide variety of smaller promotions of significance from across time and space.
If WWE went bankrupt, gobbling up its tape library should be a top priority for not only any wrestling promotion trying to take its place, but also companies like Netflix or Hulu that could make some nice bank off of luring in fromer WWE Network subscribers.
