The brand split itself
Recently, a handful of rumors broke out on WWE doing a brand split after WrestleMania. The separate graphics for SmackDown and Raw strengthened the same.
One major question that these rumors raise is: Why is Shane McMahon simply fighting for the control over Raw if there are no plans of a brand split?
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This question does make sense and if Shane wins, a brand split would be the best path to tread on. SmackDown has no relevance whatsoever in the current scenario but treating it as a separate brand will shake things up.
Also, if history is taken into consideration, competition always brings out the best from wrestling promotions and that’s a bonafide fact.