WrestleMania 37: Ranking the build-up to every match on Night Two

#2 WrestleMania 37 - Kevin Owens vs. Sami Zayn (with Logan Paul)

I am seeing many fans making these videos and I’m asking that you please focus on my documentary instead. pic.twitter.com/A6vOlRjFWW

— Sami Zayn (@SamiZayn) April 3, 2021

Despite it being one of the non-title matches at WrestleMania 37, the build to Kevin Owens vs Sami Zayn has been one of the best this year.

In the build to WrestleMania 37, the two men have had their long and complicated history to fall back on. Their on-and-off switches between friendship and enemies have always clicked with WWE audiences.

Sami Zayn has pulled off some great character work in the run-up to WrestleMania 37, as a deluded conspiracy theorist. The inclusion of YouTuber Logan Paul has added extra to this, too.

Celebrity involvement is always a huge aspect of WrestleMania, and involving Logan Paul is a great way to draw in mainstream audiences.

This is going to be quite the challenge... https://t.co/8EztIWC7rm

— Kevin (@FightOwensFight) April 8, 2021

In their previous matches, Kevin Owens and Sami Zayn have always delivered and the pair have been a massive part of SmackDown over the past few weeks.

As well as this, both stars have made great use of social media. Zayn has been continually calling out WWE, while Owens has teased a big spot involving the famous pirate ship at Raymond James Stadium.