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#2 Make them earn it
The Wild Card rule shouldn't be have a first-come-first-serve structure. There should be set number of spots accessible for the Wild Card Rule, which is technically four, but the WWE has been lenient with that so far. If superstars are made to earn the chance to jump ship for one week, then it will feel like a big deal. This could be ideal for superstars who do not think they are being treated fairly on one brand; they can earn an opportunity on the other. Knowing beforehand which superstars will appear due to the Wild Card rule might kill the surprise factor, but it informs viewers exactly when and where their favorites will be performing, which is bound to ameliorate the ratings.
This works much better if there's a limited number of Wild Card per week and that, it doesn't just involve the big names. WWE should realize that established wrestlers don't have to move from brand to brand to attract the audience.
